The only female director in China’s post-Cultural 'Fifth Generation', Shaohong Li has released her psychological thriller 'The Door' in mainland. The horror story set in the contemporary China centers on a young intellectual’s ominous journey to find his lost girlfriend and the truth behind the breakup. The film was released in theatre nationwide, as well as Shanghai Media Group’s digital TV channel SiTV, IP TV channel BesTV, broadband online TV channel SMGBB, and mobile phone TV platform DNM.
This is the first film in China’s filming history to be simultaneously released in traditional big screens and new media platforms. Besides going to theatres, Chinese audiences now have another four new media channels to choose from, and thus do not have to wait six months to watch the film through TV or rentals. To film producers and distributors, this is a new distribution channel expanded to explore more profitability of a film.
Shanghai Media Group currently has 6 million digital TV service subscribers through SiTV, about 200,000 IP TV users, and a large broadband TV and mobile phone TV service subscriber base. The company has implemented encryption technology to eliminate piracy through airing on these four channels.
Source: Entertainment Asia Network