Ugly Betty is an American comedy-drama television series created by Silvio Horta, which premiered on The American Broadcasting Company on September 28, 2006. The series revolves around Betty Suarez, an unglamorous and good-natured girl, and her incongruous job at the ultra-chic New York City fashion magazine Mode. The series is an adaptation of the Colombian telenovela Betty la fea, written by Fernando Gaitán. The series is produced by Silent H, Ventanarosa and Reveille respectively partnered with ABC Studios, and is primarily filmed in Los Angeles, California, but together with the pilot episode and the third and fourth season the series is filmed in New York. The executive producers are Salma Hayek, Silvio Horta, Ben Silverman, Jose Tamez and Joel Fields.
Ugly Betty was renewed by ABC for a fourth season and airs on Friday nights starting October 16, 2009 at 9:00pm Eastern/8:00pm Central. This caused fans and critics to worry that ABC wishes to end the show, since that time slot is perceived as the Friday night death slot. On July 24, 2009, TV Guide Network announced that it has acquired the exclusive cable right to the show and will air the fourth season episodes 14 days after its ABC run with an option to strip the show daily, with plans to air it weekly starting in the fall of 2010.